Branding brainstorm

We started with brainstorming a few idea's and finding inspiration for ourselves after thinking of the brand name. We started to make one big branding brainstorming file in Figma and each made a frame where we can place our ideas.

Firstly I started with coming up with some combinations which we could use with our brand name.

I also took a look at some websites I found good to use as inspiration. I chose websites that were easy to read and had a clean layout.

The first website I found and chose was out front. Their hero section really stood out to me. Their brand name really shows and it reals you into their site. The call to actions can be seen easily and stand out. The colors work with each other and complement each other.

This is the second website I found. Here too, the colors work with each other and alongside the background which is a video, it brings everything together nicely. The call to action here, in my opinion, is even better since it's a light button in front of a darker background which makes it near impossible to miss. The fonts are clean and work on the website. Overall a great website.

Lastly I thought about a few different color combinations that we could use on our own branding. In the end we didn't directly use one of these colors but did choose variations of them.