Mission research

I will primarily use the CMD method Literature Study during this research. I chose this for several reasons. For example, one of the main reasons is that you can find a lot of information online about different visions and missions of other companies. You can get a lot of information from this.

Results

To get to a good mission, you must first know what your vision is. For us, this is that we want to make innovative technologies. Look at what your company does. This might include a product or service that sells. Finally, take all these things and describe it in a way that sets you apart from the competition.

There are some good examples you can use for inspiration. One good example comes from IKEA. “„To create a better everyday life for the many people, this is the IKEA vision.” Our mission as a business is „to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” Our vision also goes beyond home furnishing. We want to create a better every day for all people impacted by our business.” (Career, z.d.)

Starbucks also has a good example, and also recently changed its mission. As of March 2024, this is their mission. “With every cup, with every conversation, with every community - we nurture the limitless possibilities of human connection.” (Starbucks, 2023)

Conclusion

I learned a few things about creating a mission statement, such as that you have to be very clear in the mission statement because this is what you want to get across to potential customers. A good mission statement can be the difference between a sale and a customer walking away.

Reflection

I was able to work well on my communication during this research. For example, I had to discuss a lot with my group about what exactly our vision will be, and so I was able to come up with a mission statement that would fit this well. I also had to go to teachers who were able to give me good feedback.